phoenixdesignworks

Phoenix & Bridgewater: New Marks for the Bears

Bridgewater State University Launches New Brand Program

For Immediate Release Monday, March 14th, 2011

BRIDGEWATER, MA – Phoenix Design Works is proud to announce the launch of the new Bridgewater State University branding program. The new branding program created by Phoenix Design Works, includes a new primary logo mark, a new family of secondary logo marks, and sport specific logo marks for all men’s and women’s collegiate sports. The program also includes a proprietary font system and court designs.

“Creating a new mark was an enjoyable partnership with Phoenix,” said John Harper, Bridgewater State University Director of Athletics. “The marks have gotten widespread use in our department and across our campus. We enjoyed working with Phoenix and are pleased with the final product.”

“Contacting Phoenix was the best thing we could have done,” noted Bridgewater State University Associate Director of Athletics, Glenn Gonsalves. “We never needed to look at any other companies after our first meeting. We are extremely happy with their product and continue working with them to increase our marks and our identity.”

The new branding program is currently in the process of being rolled out for uniforms, facilities, signage, web applications and promotional merchandise application.