Phoenix Holds Court at Brockport

Brockport Athletics Launches New Facilities Branding Program

For Immediate Release Thursday, May 25th, 2011

BROCKPORT, NY. – Phoenix Design Works is proud to announce the launch of the new Brockport Athletics facilities branding program. The new program created by Phoenix Design Works, includes a new basketball court design for the Brockport Athletics men’s and women’s basketball programs. The court design will be featured in the Jim & John Vlogianitis Gymnasium, which has five full size basketball courts in the facility. The new facilities branding program utilizes components of the core branding program created by Phoenix for Brockport earlier this year.

“The College at Brockport Department of Intercollegiate Athletics is proud to have partnered with Phoenix Design Works in building the foundation of our brand,” said Noah D. LeFevre, Brockport’s Director of Intercollegiate Athletics. “We look forward to show- casing our new branded identity well into the future. We look forward to continuing the relationship with Phoenix Design Works.”

“Phoenix Design Works is proud to play a role in Brockport’s branding, and to help develop their branding program overall. We look forward to continuing to develop strategy and components for Brockport’s branding, across all media platforms,” said Amy Skiles, Phoenix Design Works’ SVP for Business Development & Client Services.

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Phoenix Thinks Big for the Little East

The Little East Conference Launches New Conference Wide Branding Program

For Immediate Release Wednesday, June 1st, 2011

NORTH DARTMOUTH, MA. – Phoenix Design Works is proud to announce the launch of the new Little East Conference logo identity branding program. The new program created by Phoenix Design Works, includes a family of new logo marks created to deliver the Little East Conference brand across all media platforms. The new branding program contains a new primary logo mark for the conference, modular secondary marks including type and visual marks, and a family of sport specific championship logo marks.

All logo marks make use of the traditional blue and gold conference colors, and the new primary logo mark also features the conference motto, “Play Anyone – Respect Everyone”. The new logo marks will be utilized in website branding, collateral and print communications, and facility and promotional applications.

“We are very happy with the new logo marks that Phoenix has created for our conference,” said Little East Conference Commissioner, Jonathan Harper. “They did a great job realizing the new vision of the LEC, and the branding program that they created for us will serve the conference for many years to come.”

“It’s an honor to work with Jonathan and the whole Little East Conference team,” commented Phoenix Design Works President & Creative Director, James M. Skiles. “The new branding program is designed to deliver the Little East Conference brand to constituents, students, athletes,-supporters, sponsors and fans alike, and to get across the image of the Little East Conference that we all know and believe in.”

“We have been fans and friends of the Little East Conference for many years, and we are all very excited to be their branding and marketing partner for the conference,” noted Amy Skiles, Phoenix Design Works’ SVP for Business Development & Client Services. “We look forward to a long future together with the LEC.”

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Lancers Charge Ahead With Phoenix

Worcester State University Launches New Athletics Branding Program

For Immediate Release Thursday, May 19th, 2011

WORCESTER, MA. – Phoenix Design Works is proud to announce the launch of the new Worcester State University Lancers Athletics branding program. The new program created by Phoenix Design Works, includes a family of new logo marks created to deliver the Worcester State University brand across all media platforms. The new branding program will be released over the coming year.

“We are excited about launching our new modernized ‘Lancer’ logo,” said Athletics Director Sue Chapman. “With our new university branding initiative and future opportunities on campus, the time was right to give our department a new, clean identity as we move into the future,” said Chapman.

The program includes the primary logo mark, secondary logo marks and sport specific logos for each of the schools 20 varsity sports.

“We have enjoyed our experience with Phoenix Design Works,” said Chapman.“We were familiar with their company after they had provided other institutions in our conference with a new and innovative look. “After they presented us with ideas to work with, their staff did an outstanding job of listening to our suggestions and our feedback to create a final product that we are enthusiastic about using.”

“Working with Sue and all of our friends at Worcester has been a genuine honor and privilege” noted Amy Skiles, Phoenix Design Works’ SVP for Business Development & Client Services. “Sue has been such a wonderful leader throughout the process and I believe together we were able to deliver a branding program that will serve the department and the university for years to come.”

“I have wanted to work with Sue and the Lancers for years, so this is a dream come true and a great opportunity for myself and all of us at Phoenix”, commented Phoenix Design Works President & Creative Director, James M. Skiles. “Our thanks to Sue and everyone at Worcester for letting us be a part of such a historic time in Lancers history.”

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Phoenix: We Know How to Type

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Phoenix: Sometimes Being Second Comes First

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Phoenix: We Believe in Courtship

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Phoenix: Branding Is Cause & Effect

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